January 19, 2022


There's nothing like our health

Self-Improvement and Personal Growth Programs and Products to Improve Physical, Mental, Financial or Spiritual Wellness Propels the $10+ Billion Industry – ResearchAndMarkets.com | Business

2 min read


This report is the most comprehensive business analysis that exists of the self-improvement market worldwide, since 1994. The study examines the $10.4 billion market for “self-improvement” or “personal growth” programs and products that seek to improve us physically, mentally, financially or spiritually.

The personal growth market, like many others, took a hit in 2020 due to the pandemic and recession. However, some market segments prospered as Americans read more books, listened to audiobooks and bought tons of exercise equipment/weight loss services. Competitors hosting live events, coaching and seminars scrambled to pivot to virtual delivery.

Analysis of the market for:

  • Books;
  • Audiobooks;
  • Infomercials;
  • Motivational speakers;
  • Public seminars;
  • Workshops;
  • Holistic institutes;
  • Personal coaching;
  • Weight loss programs;
  • Apps;
  • Internet courses;
  • Training organizations and more.

Nature of the business, $ value/growth and outlooks for each market segment.

Major topic categories covered:

  • Weight loss/exercise;
  • Business/sales skills;
  • Business opportunities/investing;
  • Improving relationships;
  • General motivational.

Includes the effects of the pandemic on all market segments in 2020, with 2021 forecasts.

The study analyzes market segments/industry structure, the market’s $ size/growth (2003-2025 forecast), latest trends, latest survey findings of trade associations (ICF Coaching, Audio Publishers, National Speakers Assn.), the shift to Internet delivery of content, customer demographics, in-depth profiles of 40 top motivational speakers (Tony Robbins, Deepak Chopra, Phil McGraw, Dr. Laura, Brian Tracy, Suze Orman, Tom Hopkins, Robert Kiyosaki, many others), top 100 infomercials list, and more.

Contains a 100-page chapter profiling the activities/products and revenues of the top motivational speakers, plus in-depth competitor profiles:

  • Audible.com
  • Audio Publishers Association
  • CareerTrack (Park University)
  • Centerpointe Research Institute
  • Dale Carnegie Training
  • Esalen Institute
  • Franklin-Covey Co.
  • Fred Pryor/CareerTrack
  • Harper Audio
  • Hay House
  • ICF Coaching
  • Jenny Craig
  • Landmark Worldwide
  • Learning Strategies Corp.
  • Medifast
  • Naropa
  • National Seminars Group (Rockhurst University)
  • National Speakers Association
  • New Star
  • New York Open Center
  • Nightingale-Conant
  • NSA
  • NutriSystem
  • Oasis Center
  • Omega Institute
  • Option Institute
  • PricewaterhouseCoopers (PwC)
  • Random House
  • Robbins Research
  • Sandler Training
  • Selfgrowth.com
  • Simon & Schuster
  • Skillpath Seminars (Graceland University)
  • Success Resources America (formerly: Peak Potentials)
  • The Chopra Center
  • The Electronic Retailing Association
  • TIME Warner
  • Toastmasters International
  • Wainwright House
  • Weight Watchers

Laura Wood, Senior Press Manager

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SOURCE: Research and Markets

Copyright Business Wire 2021.

PUB: 08/16/2021 11:38 AM/DISC: 08/16/2021 11:38 AM

Copyright Business Wire 2021.

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