While Buffalo’s revival helped with the decision to put a NexGen downtown, Dan Gronkowski, who still lives in the area, said he expects the brothers will open perhaps a few more in Greater Buffalo.
“A lot of people are starting to look for this kind of training, and taking care of themselves more, with everything going on,” he said. “In Buffalo, we could see about three or four.”
Depending on how things go, they might open some in other cities, they said.
Rob Gronkowski and his brothers open NextGen fitness center in Fountain Plaza
“We just wanted to start here in our hometown,” said Gordie Gronkowski. “I mean, this is where we really learned values.”
Their first NexGen site contains a post-exercise recovery area – NexGen Recovery – with infrared saunas and a “Himalayan salt room” featuring soft lighting, zero-gravity recliners and a floor carpeted with salt. The salt ions are good for the skin, respiration and recovery, said Bryan Whatley, NexGen’s founder and CEO.
Time in the recovery area can be booked separately even by folks not there to work out, Whatley said. He sees it as a place where, say, a company’s leadership team might want to relax and strategize.
Whatley opened the first NexGen Fitness in Frisco, Texas, about 10 years ago. Now that franchises are offered, 18 are either open or in development in four states, according to the company’s website.